How InsideSales Is Pushing Further Into AI and Predictive Analytics

InsideSales, the Utah-based tech unicorn is betting big on artificial intelligence (AI) and predictive analytics with its two latest products which hint towards the future of the company. Since being founded in 2004, InsideSales has built its products on its Neuralytics engine, which processes a rich pool of billions of anonymised sales transactions that enterprise customers can tap into and enrich with their own proprietary data. The company's first application for Neuralytics was for the sales industry, giving reps smart suggestions on when and where to contact leads to better close deals through smarter prospect scoring. Read next: Insidesales.com, the big data unicorn that is transforming the sales industry with its predictive cloud Now, CEO Dave Elkington compares the evolution of the InsideSales platform to that of Netflix or Amazon. You don't tell Netflix you like horror movies and therefore would like to see more of them, the algorithms do it for you.