Machine Learning To Create New Markets Articles Big Data

Machine learning has taken a significant role in many data initiatives today. Facebook, for instance, is using machine learning to offer personalized ads, whilst Google uses it to learn about its users, and other technology companies are now able to crunch data in a fraction of the time. Organizations have been looking at machine learning as something that has the most use in looking at optimizing its current markets, but this may not be the case for too much longer. Several companies are now using machine learning combined with predictive analytics to help expand into new markets and exploit opportunities as soon as they come up. We heard about this from Wolf Rendall, Data Scientist at Auction.com, at last year's Social Media & Web Analytics Innovation Summit.