content - IEEECS

Artificial intelligence (AI), to use a hackneyed term, is already causing a paradigm shift for marketers. AI, in brief, is helping brands to rapidly collaborate with and learn from online followers. And while there probably exists many a Luddite that deems AI a pervasive jobs threat, the flip side is that it may be a golden opportunity to let the machines do mundane stuff like customer support, enabling humans to become more creative. The issue, of course, is that data is everywhere these days. But the underlying problem, noted Tara Thomas, a content writer for Boomtrain, a market technology firm that provides AI solutions to companies/organizations, is that large chunks of data don't make things easier – "in fact, they can make things so complicated that the first instinct is to abandon the data and go by intuition alone – but this won't give you the right results."