Four Opportunities to Use Artificial Intelligence to Master Sales Success

For the past few years, when the sales industry discusses sales technology trends, artificial intelligence (AI) rises to the top, although it has yet to take a foothold in the industry. These concerns may explain why the industry has shown so much reluctance to embrace AI. The 2nd Annual Sales Operations and Technology Study from Miller Heiman Group found that just more than 5% of sales organizations deploy AI in their sales technology stack, and the majority--66.2% of sales organizations--have not used the technology at all. But fear not: AI offers quite powerful opportunities for those sales organizations ready to invest in it. Read on to understand the top scenarios where AI can make a significant impact on sales success. To start, many sales organizations struggle to define and understand AI.