How to Boost Your Marketing with Artificial Intelligence – The Mission

Self-driving cars, intelligent drones, robots and more: Artificial Intelligence, or AI, is expected to be the biggest revolution in the digital space since the dawn of the world wide web. And maybe the last one, as cynics like to say: From Stanley Kubrick (2001: A Space Odyssey) to Stephen Hawking, many have warned about the dangers of AI surpassing us. From a marketing perspective, AI looks like a great, rather than a gloomy, possibility. The future is full of promising applications for it. Tracking tools have become more and more sophisticated. They make it possible to track all the actions of your website visitors, from the first visit on -- but for the marketer there lies a challenge in actually reading the phenomenal amount of data they gather.