How Digital Assistants Can Play a Role in Greater IoT Adoption

With user-friendly personas, digital assistants should build consumer trust for IoT devices and set performance standards. However, do current IoT-enabled devices actually live up to consumers' high expectations? For many, the answer is, "no." According to our State of Digital Lifestyles report, global consumers aren't ready to adopt IoT-enabled devices like digital assistants, with 43 percent having no plans to purchase one and less than one-fifth (19 percent) owning one today. To understand what's causing low adoption rates, we asked consumers their opinions about the use of internet-connected devices.