Conversational Marketing: A New Paradigm for Brands – Chatbots Magazine

There's one recurring obsession that keeps haunting almost every marketing and ad agency executive. It's in nearly every Powerpoint deck and on every marketer's mind… Millennials: the oh so documented and ubiquitous M Word!. For many years, most marketers (and their agencies) relied on the same old recipe. Brand awareness and reach were the only metrics that mattered. Problem is, the recipe started to turn sour.