Why small businesses can't afford to ignore artificial intelligence

Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats and so much more. Today AI has seamlessly integrated its way into everyday life, allowing for frictionless buying experiences, personalised news feeds and intelligent marketing insights. When your Facebook feed serves up an ad for a dress from your favourite designer, that's AI. When you use Google analytics to monitor your website's traffic – that's AI too.