CHASING AI 🦿🧠

JP Morgan is focusing on the development of marketing strategies using Artificial Intelligence (AI), for this prompt, it has signed an agreement with Persado a software company specialized in solutions for AI marketing for five years. After a successful pilot, Chase is expanding its partners across the company to cover marketing creative that will reach millions of current and potential customers. According to the data presented on Persado s website, in its pilot, through the use of AI Chase saw as high as a 450% lift in click-through rates on ads rendered by Persado, compared with others in the 50–200% range, becoming more effective marketing copy. In this way, JP Morgan Chase will start by applying Persado to direct-response emails and online display ads, and perhaps headlines on direct mail, but doesn't plan to use it for broader branding work Chase plans to scale its artificial intelligence efforts, widen the use of data-driven messages and create enterprise-wide omnichannel personalization in 2020. Machine learning is the path to more humanity in marketing.