Seven Steps To Your Marketer's Elevator Pitch For Artificial Intelligence - Flock – The Marketing Transformation Company

"So, what should we be doing about Artificial Intelligence" says the CEO as you share an elevator ride to the fifth floor. A reasonable enough question, given that according to Forbes, 53% of marketers plan to adopt artificial intelligence in the next two years[1]. But it would be understandable if at this point a short journey became a very long and awkward one as you "umm-ed" and "ahh-ed" through the unknowns, uncertainties and unfathomable complexities of a topic you know you, as a marketer, need a point of view on, but haven't yet got around to grasping. Fortunately, it's more important to have a coherent view on AI than for that view to be right, as no-one can know for sure what the'correct' view is – the topic is too fresh, too dynamic and with too many unknowns for a single, authoritative interpretation to exist. So how do you form that coherent view?