AI Agents Are Media's New Favorite Audience

AI Agents Are Media's New Favorite Audience As agents go mainstream, some publishers are hoping that people will pay for content tailor-made for AI--not humans. Every morning, Michelle Seo receives a morning briefing from Chattiana, her Muse artificial intelligence agent. Chattiana's briefing lists Seo's agenda and to-do list, and plucks water-cooler topics from the headlines in her various newsletters along with links to the sources. "I'm kind of challenging myself as an introvert to start more conversations," Seo, a San Diego-based public relations consultant, tells WIRED. The newsletter, she says, gives her a sense of the daily news and options for filling an awkward silence on a Zoom call.