The Story Behind Elon Musk's Tweet Restriction Fiasco

While the finer points of running a social media business can be debated, one basic truth is that they all run on attention. Tech leaders are incentivized to grow their user bases so there are more people looking at more ads for more time. As the owner of Twitter, Elon Musk presumably shared that goal. But he claimed he hadn't bought Twitter to make money. This freed him up to focus on other passions: stopping rival tech companies from scraping Twitter's data without permission--even if it meant losing eyeballs on ads.