GoDaddy wants to help small businesses compete using AI

GoDaddy may not spring to mind as a developer of cutting-edge AI technology, but the internet company is currently employing new tech to help small businesses compete with tech giants. "If you have the local bookstore that has built their website on GoDaddy, that local bookstore needs to compete with Amazon," GoDaddy director of engineering Jason Ansel told VentureBeat in an interview. Amazon is a machine learning powerhouse. One of the most significant issues facing those small businesses is a shortage of data compared to their huge competitors. But Ansel says GoDaddy is in a position to pool information across its massive customer base to create intelligent systems that help them all.