How Small Retailers Can Personalize The Shopping Experience - Online Shipping Blog Endicia

With the rise of automation and next-gen technology all around us, it was inevitable that big data would go through a "smarter" evolution, too. At the root of it, structured data helps businesses more intelligently and accurately predict what may otherwise have seemed like an unpredictable future. Imagine knowing how to stock your inventory so well that you can cut down on product loss, increase sales, and always have your customers' favorite products in stock. With the help of machine learning and structured data, this is the future the retail industry can look forward to. "We have solved the hardest problem of delivering e-commerce at scale, which is to have robust and vast inventory. Millions of items are listed on our marketplace in any given month, and millions go away. Knowing that inventory is the most important component to deliver on eBay's brand promise," said eBay CTO Steve Fisher.