Ellen DeGeneres, Portia de Rossi, Shaun White, Shawn Mendes get behind Shelf Engine – TechCrunch

Shelf Engine's mission to eliminate food waste in grocery retailers now has some additional celebrity backers. The company brought in a $2 million extension to its $41 million Series B announced in March. Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes are the new backers, who came in through a strategic round of funding alongside PLUS Capital to bring the Seattle-based company's total funding to $60 million since the company's inception in 2016. This includes a $12 million Series A from 2020. Shelf Engine's grocery order automation technology applies advanced statistical models and artificial intelligence to deliver accurate food order volume so that customers can reduce their food waste by as much as 32% while increasing gross margins and sales of more than 50%.