Einstein and Informatica – Fulfilling the Promise of AI

This year the excitement is about Salesforce's introduction of Einstein – artificial intelligence (AI) built into the core of the Salesforce Platform. With Einstein, Salesforce is adding AI capabilities to Sales, Service and Marketing Clouds. This is a very significant new capability, allowing learning from all the valuable data that exists in the Salesforce Clouds. And learning is the most critical part of this offering because it leads to action recommendations, outcome predictions and if requested automation, which is what every organization is looking for today to get closer to their customers. Informatica is a long-standing partner with Salesforce and has teamed with us to help 5,000 customers on their journey to the Cloud.