The Morning After: Deepfakes and cheerleaders

The world of deepfakes is both wonderful and worrying. Apps like Reface can do most of the hard work for you, swapping your face with whatever's big in pop culture and creating low-fi but functional video clips or gifs. At the other end, you have high-level deepfakes that combine an impersonator with a digital-effects artist for the best clips of Tom Cruise that aren't Tom Cruise. Or, far more seriously, people can make world leaders seem to say things that they didn't, creating fake news fallout. Somewhere in the middle, there are people already using them for nefarious means and personal gain.