How artificial intelligence is changing the face of beauty

Finding a new-season foundation or signature scent has long required a stroll through the beauty aisles of our favourite department stores. And while the rise of beauty e-retailers, like Cult Beauty and Look Fantastic, have made products readily available at the click of a button, the experience of swatching shades of products on the backs of our hands to find the best fit remains unrivalled. That all changed when the pandemic forced the closure of the industry and shopping online became our sole way of procuring the products that kept us sane amid multiple lockdowns. But the gap in shopping effectively for beauty buys that usually require a process of trial and error means COVID-19 has rapidly accelerated AI's entry in the public beauty domain. The newest innovations in beauty tech go above and beyond our usual shopping experiences to deliver a fully personalised and unique approach.