AI and Video Marketing: It's Not Just for the Major Brands

According to eMarketer, over 62 percent of internet users around the world will watch digital video content in 2017. Cisco believes that by 2020 video traffic will account for 82 percent of all internet traffic. With numbers like those, video marketers must face the reality of discoverability. How are they supposed to ensure their content gets seen by the right eyes at the right time amidst the ever-growing video landscape? The answer could be in artificial intelligence (AI).