How artificial intelligence (AI) will influence marketing

We recently attended Firebrand Talent's Put It To The Panel session in Melbourne that explored how AI is disrupting and enhancing marketing. While most of the experts on the panel concluded that marketers should embrace AI at every opportunity, there were some other interesting points made worth sharing. AI is not all about the grand self-driving cars and robots that replace humans. James Greaney, Data Planning Director at CHE Proximity, said we are already seeing a shift towards'little AI' – the bits and pieces of intelligence that could be done or are already integrated into our lives, such as predictive text in messaging. Another example is Amazon's one-click shopping experience, which gives customers the ability to make purchases on the internet with just one click of the mouse.