The role of machine learning on master data management

There is a lot of hype (as you know) related to Artificial Intelligence (AI), machine learning and specifically deep learning (complex neural networks). You also know (if you have been keeping up with the news) that we are all users of such techniques in many every day tools. But recently the technology has gotten a little too close for comfort. Some vendors in the data space, specifically focused on data quality, MDM and data management have started talking about how deep learning will change the use of those tools significantly. At this point, I am not so sure.