Global Bigdata Conference

The real value of machine learning comes from its ability to create predictive models which can guide an organization's future actions and discover never seen before patterns. Take the online advertising industry. The conventional tools provide advertisers with the ability to set budgets and channels to target. But with historical data of previous auctions, it is possible to create projections for future ad campaigns so that advertisers may increase revenues while optimizing cost. Even a cent saved through machine learning can bring about millions of dollars in savings on an annual basis.