Will Amazon Offer The Best Checking Account Ever?

The potential for Amazon to offer a checking account should frighten most bankers. Not just because of their enormous customer base and their ability to leverage consumer insight for personalization. But because Amazon could be the ultimate open banking power play. Subscribe to The Financial Brand via email for FREE!According to various sources, Amazon is considering partnering with various banks in an effort to offer a "checking-account-like" product for consumers. It has been reported by The Wall Street Journal that Amazon is in early discussions with organizations, including J.P. Morgan Chase, Capital One and others, to launch Amazon-branded checking accounts targeted at younger customers and under served segments.