How Machine Learning, Big Data And AI Are Changing Healthcare Forever consulting management

Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients. While the digital revolution has permeated the medical world more slowly than other industries, it's finally begun to make a real impact. PwC research found that while the healthcare industry has a relatively low "Digital IQ" score of 65%, it boasts more CEOs that actively champion digital than any other industry. For clinical trials, that advocacy is translating into the implementation of big data and the Internet of Things (IoT), which are transforming not only how research is conducted, but the strategies used to identify, attract, and retain qualified patients. As methods of data collection and analysis become more sophisticated, clinical trial sponsors stand to make unprecedented progress in patient recruitment and retention.