Making use of Open Data in Retail Industry - Dataknead

Open data has been and is still a driving force behind business process re-engineering. Even though most businesses do not necessarily consider open data a key attribute in business performance, it creates a lot of opportunities that gear the business towards competitive edge. Identifying correct open data relevant to business needs is a challenge particularly in customer engagement and workforce management. Data about a product or services delivered to end users is openly available through social media and the web. In the recent past such data has overwhelmed existing data management tools in terms of storage, processing and delivery.