TGI Fridays doubled business and grew engagement 500% with AI (VB Live)

AI technology is becoming available to any company looking for a competitive edge, and now's the time to level up your marketing strategy with AI and ensure your next infrastructure move helps you exploit the AI advantage. So don't miss this VB Live event! In the past 14 months, overall engagement for restaurant chain TGI Fridays has grown more than 500 percent, says Sherif Mityas, the company's chief experience officer. And with personalized outreach, they've doubled online business in the last year, to the tune of millions of dollars. "AI has created a tremendous impact in driving our off-premise business in the last year," Mityas says.