How Machine Learning Improves Customer Experience (and Increases Revenue)

As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn't as new as you might think. Machine learning algorithms have risen out of predictive analytics and use data to learn and improve behaviors and recognize patterns -- without being explicitly programmed to do so. While the technology may not be new, its business application are. To better understand the impact of machine learning, let's look how it intersects with customer experience and where this combination may be headed.