Data science and AI: drivers and successes across industry

The pandemic accelerated a phenomenon that was already taking place across industry: digital transformation. Lockdowns and similar changes in our behaviours drove a massive increase in demand for online services and this demand is now unlikely to return to pre-pandemic levels. In reaction to this, businesses of all shapes and sizes are striving to make their existing business models increasingly automated and digital-first in a bid to avoid being disrupted. They are also disrupting themselves, changing their ways of working using data and technology in a bid to improve their products and services, remain competitive and create new markets. Central to successful digital transformation is the effective use of data.