Singles are warned to avoid dating site 'puffery'

Singles have been warned to avoid the'puffery' of dating websites which claim to have scientific proof they can find love. The warning comes after the popular site eHarmony was found to be misleading those looking for a partner. The company made the advertising claim that it used a'scientifically proven matching system'. A billboard ad for the website on a London Underground platform seen in July said: 'Step aside, fate. It's time science had a go at love.' Singles have been warned to avoid the'puffery' of dating websites which claim to have scientific proof they can find love (pictured, eHarmony's controversial advert) It went on: 'Imagine being able to stack the odds of finding lasting love entirely in your favour.