Can AI Out-Sell Your Best Salesperson? - Texas CEO Magazine

"By 2020 customers will manage 85 percent of their relationship with an enterprise without interacting with a human." "Why Salespeople Need to Develop Machine Intelligence" Harvard Business Review The answer is yes . . . It depends on an organization's strategy for leveraging AI as a competitive advantage. As human and machine become more integrated in sales and marketing, companies exploring AI for sales are focused on where, when and how AI can replace the human element. This requires CEOs to work with company leadership to evaluate sales and marketing ecosystems that have become a patchwork of investments in sometimes outmoded, "aggregation-based" software platforms for lead generation, pipeline management and forecasting.