Marketing Artificial Intelligence – A Nice Time Slice View Of AI In One Arena

Marketing Artificial Intelligence, by Paul Roetzer & Mike Kaput, is a nice image of the state of artificial intelligence (AI) focused on marketing solutions. This is a good book to introduce marketing management to the state of AI applications aimed at them. I do mean the title reference to a brief slice of time. The chapters are each focused on an area of marketing and how AI can help, then they are followed by a list of companies providing products in those areas. Note that in all new markets, not just AI, that means the list could be quite different in twelve months.