2019 U.S. Open gets new 'coach' with IBM's A.I. technology

IBM (IBM) is serving up artificial intelligence at the 2019 U.S. Open to help tennis players get to the next level. At the Grand Slam tournament, long-time sponsorship partner IBM debuted its Coach Advisor, a new technology that employs artificial intelligence and analytics to develop and train tennis players. The tech measures things, like physical exertion and endurance, and correlates that data with video from the tennis match to produce insights for coaches. "The great thing about this project is it really gives us a new metric to look at to mine video and find out what data correlates with performance," Martin Blackman, the U.S. Tennis Association's general manager of player development told Yahoo Finance in an interview. It's revolutionary because typically, coaches rely on feedback from players and their own instincts.