Seattle startup Falkon, which uses AI to drive sales and marketing decisions, raises $16M

The news: Falkon, a Seattle-based sales and marketing analytics startup, has raised $16 million. The tech: Falkon uses API connections to pull data from all major go-to-market data sources including Salesforce, Outreach and Google Analytics, among others. Co-founder and CEO Mona Akmal told GeekWire that it can also connect to customer data warehouses like Amazon Redshift and Microsoft's Azure. It then uses this data to create data-driven recommendations for sales and marketing teams using AI. The team: The company was founded in late 2019 by a trio of tech vets.