5G, Robot Delivery Dogs and a Google Ad Blitz: What CMOs Found at CES

Marketing has become "much more of a technology function," according to International Business Machines Corp. CMO Michelle Peluso. "The intersection of marketing and tech is so critical right now that there's a strong, great reason to be [at CES], to be exploring and thinking about what's coming." Marketing technology accounted for nearly a third of marketing expenses in 2018, according to a Gartner survey of more than 600 marketers in North America and the U.K., up from 22% the year earlier. Anticipation and hype around the ever-closer arrival of 5G wireless service dominated CES this year. The high speed of data transmission via 5G will be transformational across everything from phones to cars to augmented reality, Adobe Systems Inc.