3 ways business leaders can use AI ethically

For this reason, organisations like Expedia are looking at using AI to support customer service first. Enabling deeper and richer interactions with end customers is an area where AI can add real value. For example, routine calls into a contact centre can be largely automated (for example, confirming a flight), but more complex engagements will still be handled by agents, supported by smarter systems. AI frees up customer service agents to become the experts, working alongside the machines to not only solve your problem, but also make suggestions to improve service – like finding the best restaurant or experience for the location you are visiting.