Predictive Analytics for Beginners – part 1

We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Which customers should participate in our promotional campaign for a given product in order to maximize response? Which customers should be paid special attention to, as they might be considering resigning from using our services? Is a particular customer trustworthy and does he/she qualify for a mortgage loan? Which customers should participate in our promotional campaign for a given product in order to maximize response?