4 Examples of Artificial Intelligence in Marketing Emarsys

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. With AI, marketers can sift through large amounts of data to determine patterns and trends, and thanks to AI solutions doing the'searching', there is little to no manual data analysis. Once patterns are identified, marketers can preemptively promote solutions, products, or programs to the respective audience segments. A good example of preemptive marketing comes from Netflix and their'you may also like' prompt. Netflix amalgamates viewing data and runs it through their AI programs to pinpoint similar shows or movies a viewer may enjoy.