AI and B2B Marketing: Get Ahead of the Competition - B2B News Network

Artificial intelligence (AI) has played an important part in B2C relationships over the years. There are thousands of applications, ranging from the recommendation of TV shows to the fraud detection systems deployed across many commercial establishments. The current rise in the use of chatbots is just another level in the use of AI in the B2C space. Perhaps surprisingly, however, the uptake of AI in the B2B world has been rather slow. Interestingly, experts in the B2B niche are aware of the need to embrace AI. 80% of marketing executives in the B2B niche expect AI to transform marketing by the end of the decade.