Artificial Intelligence Ushers In A New Age Of Cognitive Content Marketing - Brand Quarterly

Artificial intelligence (AI) helps machines do cognitive tasks typically reserved for humans. It has the potential to enable marketers to create content at scale and distribute the right content at the right time to better-segmented prospects. But, it's not always obvious how marketers, executives and entrepreneurs can take advantage of AI. Artificial intelligence is a broad term that encompasses many different technologies and processes, such as machine learning, deep learning, image recognition and natural language processing. With so many terms, plus the pace at which AI is advancing, it can be a bit overwhelming, but forward-thinking businesses are using AI to gain a serious competitive advantage in their markets.