Do We Need To Use AI To Fight AI? Articles Chief Data Officer

It isn't simply shoe companies that are finding this issue either, but it is similar for any product with a limited run with a strong consumer interest. The ticket resale market, for instance, is worth around $5 billion, and tickets for the most popular shows are purchased through the use of bots as soon as they are released and often listed minutes later on resale sites with markups often well above 200% for the most popular tickets. When Thom Yorke, lead singer of Radiohead, found out that tickets for the band's 2016 Madison Square Garden show had sold out in under 30 seconds mainly due to bots and then appeared on reselling sites for 300% more only minutes later, responded after frustrated fans complained to say'I'm as f---ed off as you are.'