Amazon is reportedly designing AI chips to improve Alexa

Amazon has begun designing its own AI chips, according to an exclusive report from The Information. The hardware is designed for anything powered by Alexa, including the Echo, and would allow the virtual assistant to respond more quickly by adding speech recognition directly to the device. Right now, whenever a user makes an inquiry on an Alexa-powered device, there is a delay while the virtual assistant contacts the cloud in order to interpret the request. While Echo devices would continue to rely on the cloud for complex inquiries, adding speech recognition directly would allow Alexa to perform simple tasks, such as checking the time, without that cloud delay. Amazon acquired chip designer Annapurna Labs back in 2015, and has slowly begun churning out its own processors.