NFL to be advised by artificial intelligence on player performance, salary

Pro Football Focus Majority owner and former Cincinnati Bengals wide receiver Cris Collinsworth discuss how his company is using artificial intelligence to help football teams determine players' salaries. The National Football League is turning to artificial intelligence to determine whether its teams are paying some of their star players too much money. Pro Football Focus (PFF) is an analytics company that is majority-owned by former Cincinnati Bengals player and NFL broadcaster Chris Collinsworth. The new system, in conjunction with Amazon Web Services (AWS), will provide never-before-seen metrics of all 32 NFL teams. "We break down every player on every play on every game," Collingsworth said during an exclusive interview on FOX Business' "Bulls & Bears" Monday.