SOCi Raises $120 Million To Develop AI-based Marketing Products - AI Summary

Afif Khoury, CEO and Co-Founder of SOCi, believes that AI will greatly improve the customer experience for both digital marketers and end customers. He believes that customers' expectations are likely to change regarding how they interact with products like SOCi's, and that this will impact the company's product strategy. Khoury believes that generative AI will help SOCi get enterprises' jobs done better than previous approaches by providing more accurate and timely information to customers. SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.