Roblox Is Giving Young Video Game Developers A Chance To Shine (And Make Big Money)

Roblox is celebrating its ten-year anniversary this year. The family-friendly user-generated-content gaming platform launched back in 2006, and a lot's changed between then and now according to CEO and founder David Baszucki. When the gaming platform launched a decade ago, the company envisioned it as "an immersive 3D sandbox" where game creators would drive the ecosystem, and user-generated content would power the fun. But as it took off and grew, taking on something of a life of its own, Baszucki realized that in order to keep top creators invested in the community and the platform, they'd need to find a way to keep them around. "We started having more developers who wished they could develop on Roblox forever, but they were starting to go off to Google and get jobs," he says.