Accelerating your AI journey - 5 steps to get CMOs started - MarTech Today

The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI is yet another technology area that must be grappled with and understood. The reality, however, is that AI will not add complexity but instead should make it easier for the CMO to access insights and automation that influence sales, boost operational efficiency and increase customer lifetime value. The role of the CMO has changed, and it is only the bold and brave who have the traits that will lead their organizations into the next wave of a marketing revolution led by AI. To be successful, it is essential to mine data, uncover insights and apply the learnings in the most efficient and effective manner possible.