AI and Machine Learning Are the Key to Accelerating Sales and Marketing

With supply chain challenges and the ongoing global pandemic regularly introducing new obstacles, sales and marketing professionals must continue to move at the speed of business regardless of where they currently work. According to McKinsey, our new way of working during the pandemic inspired ten years of digital innovation in three months. To ensure no opportunities are missed in this rapidly changing landscape, sales and marketing teams need data to unearth new, actionable insights that they can use to identify in-market prospects and customers at scale. Over three-fourths of CEOs say that marketing leaders are the key to driving future growth. But they can't do it alone – technology will be an essential component fostering that progression.