AI - Hype or reality? These answers might surprise you

We've been marketing AI as a key differentiator for nearly five years at Dynatrace. Problem is, these days everyone else is too – making it even harder to figure out if your message is getting through. And, to make matters worse, the technical audience we market to are skeptical of marketing jargon, which means, no matter what us marketers say – they probably won't believe it anyway. When the software and product(s) they've been working with for years operate "so well" and gets the business from A to B. That's why it's so easy to dismiss new technologies today. Companies are skeptical and resistant to change.