Ecommerce service FACT-Finder acquires AI personalization shop Loop54

FACT-Finder, a company that offers ecommerce companies tools to personalize their site with things like AI-driven recommendations, said it has acquired Loop54, a company that provides personalized search results. It's the latest in a trend of consolidation in the ecommerce world, where a host of companies arose to offer personalization with new technologies like AI, but now the bigger companies are gobbling up the smaller ones -- and specifically in the ecommerce software-as-a-service (SaaS) search market. On the smaller side, we reported last week on Coveo's acquisition of AI-powered personalization provider Qubit. On the much bigger side, yesterday, reports emerged that PayPal is making a $45 billion bid for e-commerce giant Pinterest. "With the expertise and unique approach that our new colleagues at Loop54 bring to the table, we will significantly expand our market leadership and push the bounds of what is possible in e-commerce," said Emile Bloemen, CEO of FACT-Finder.