AI is already in

AI is making strides at many levels in the world of investment management. Investors may already be riding the wave of artificial intelligence, unaware of the many ways they've been integrated. There are three main levels where AI is making a mark, says Amit Gupta, a managing director in Accenture's capital market industry group. At the first level, firms are using AI in back-office administrative tasks like net asset value calculations, reconciliation, settlement operations. At the second level, they use it in front-office tasks like client targeting and management, profiling of clients, personalization of service.