Video: the impact of AI on improving hotel conversion rates

Frank Reeves, co-founder and CEO from Avvio, one of the many super-smart travel tech businesses set up in Ireland, sat down with tnooz to explain how the machine learning capabilities of AI can help hotels address one of their biggest headwinds – conversion rates. Frank: The difference between a standard booking engine and AI-driven booking engine is that an AI engine will actively learn from every website interaction between a hotel and its website visitors, and learn how to optimise that sales conversation and that brand experience for the customer, in order to improve conversion rates…It also uses that learning to improve its own performance. Perhaps even more interesting than Allora's ability to learn at the individual hotel level is the fact that it can learn across the network of hotels that use Allora. Take the example of an independent hotel web site which, says, gets five instances a year of a Japanese customer on a smartphone trying to book a room. Of course Allora will try to optimise each of these visits, but five is a small number.